Business promotion technologies help companies reach new audiences and boost sales, through tools like personal selling, direct marketing, and advertising. Furthermore, these tools encourage companies to gather feedback from consumers on how they can enhance their products and services.
An elevator pitch is an effective way for businesses to introduce themselves to customers and potential partners, giving a two- or three-sentence summary of what your company does and its benefits for potential customers.
Marketing
Business promotion technologies encompass marketing techniques like branding, advertising and sales promotions to increase company reach. By using this data to determine which platforms have the greatest reach and which markets respond well to its products, a company can use this knowledge to craft new promotional campaigns or tailor existing ones to fit.
To promote a new mobile phone model, for instance, using advertising techniques can highlight its physical size, internal storage capacity and camera quality. Furthermore, business promotion techniques could persuade customers to buy by offering discounts or free samples of it.
Utilizing emerging digital technologies for business promotion can make digital campaigns more tailored and appealing to customers, while simultaneously improving performance by shortening manual planning time and automating processes, leading to faster turnaround of new digital ads and increased productivity. You could even leverage this technology to adapt digital campaigns more securely and adapt them more readily to customer demands, giving your business an edge against its competition.
Public relations
Public relations (PR) is a form of marketing that seeks to increase awareness about a company and its offerings among current and potential customers, using various tactics such as news releases or social media campaigns. PR also works toward maintaining positive conversations about a business among the general public.
Business promotion techniques can assist a company in discovering which platforms and markets are the most receptive to its products, which enables it to tailor new offerings specifically to customer demand. Furthermore, these tools make the sales process more streamlined.
Digital campaigns using cutting-edge technologies can help companies strengthen their image as technologically progressive and active brands. Cecilia's client, "Power Shoes", plans on using blockchain for its upcoming digital campaign as they believe using it will further solidify their position as technically sound brand.
Success of any business promotion depends on engaging the audience, and one way of doing that is creating content that is both intriguing and captivating. An engaging piece should include elements like curiosity, urgency, relevance, value and originality as well as providing something original or fresh to tell its own unique tale.
Sales
Sales promotions are used to entice customers to buy products. These may include discounts, buy one get one free offers, and other incentives that encourage purchase decisions. Sales promotions also increase customer loyalty while being used as part of advertising strategies to market specific items.
As an example, when selling a new phone model, a company might use business promotion to highlight physical size, internal storage capacity and camera quality improvements over previous models. They might also offer discounts or free earphone samples with each phone purchase to generate short-term revenue that can cover long-term expenses.
Elevator pitch
An elevator pitch is a brief, engaging speech used to attract potential investors in your product or idea. Taking inspiration from its name - which refers to how long an elevator ride lasts - it can also be used at networking events and professional settings to capture audience interest in what you offer.
Elevator pitches should be developed through extensive research of your target audience and designed to make an impressionful first impression in order to secure meetings or potential clients. They should include information about your business and value proposition while avoiding industry jargon and speaking clearly in plain English; moreover, personalizing each elevator speech you deliver for each person you encounter is key; people can quickly recognize a generic, cookie-cutter pitch.
Start off your elevator pitch by outlining the problem that needs solving and explaining how your solution addresses this challenge, for instance if pitching project management software. Next, discuss its accomplishments and future goals; for instance you could inform listeners of recent partnerships or the launch of your product or service.